2011年9月26日星期一

About Nail Fashion

With Nail Fashion, nails are no longer in the background.This is so much more than just: nails should not be yellow, or unhealthy.This is about how historically it was fashion, and now Nail Fashion,there has always been a cue about who we really are and it helps signal our perceived value.Moreover it reflects where we are financially, our status, self-esteem, physical health and obviously our appearance.

But why nails in particular? Certain body parts stand out,and are seen more than others.That's why people buy $200 shoes. They are nice, yes.And they are of course comfortable.But they also illustrate to others our persona.Nails have not yet been a big player because of the difficulty and time involved in cultivating them.

The reason a nail is so important to how we are portrayed is simple: the nails are the most common item that are in front of you every day.You see them while eating, or drinking, tying your shoes, performing different gesticulations and hand movements...the list goes on.The hands are like a billboard on the freeway.And when we dress them up, we get noticed.Instantly.

When we put on jewelry, perfume, or cologne, what have you...we are marketing ourselves to people.That takes time, thought, effort, and planning (and in the case of nails: lots of time, thought, effort, and planning!). So considering all that we should all like to get the most bang for our buck, naturally.Well as we mentioned: The NILO Nail Fashion Printer is the way to make that happen for your nails.

But here is something interesting: The reason it never happened before was not only because nails have always taken so long to do (which they did).Historically, the products themselves have been harmful to the nail.For example, nail tips of the past (acrylic, press-on nails)have all used super glue. This was extremely bad for the nail since removing them meant ripping up some sensitive areas.Not only that, but there was (and still are) some valid concerns about the danger to the health of the user as well.This is why today our products are green products - no toluene, or ethyl acetate, and they are non-carcinogenic, as well.


We also have the technology to make them part of your everyday lifeIt's quick.It's much healthier...and coolest of all is that we now have an unlimited design capability.We are able to match and combine with literally any of the clothes in your closet, and you can add any of the designs to a natural nail.It's just a 30 second process and it's on your finger.Yes there is a topcoat needed to protect it all, but overall it's a very quick process.

The NILO Nail Fashion Printer has emerged as the best solution to nail fashion,literally at the forefront of the nail industry,because its technology is much more prominent.Most emerging markets hit their tipping point and then Bam. This industry is no different.We are in the quiet before the storm.We are probably 6 months to a year before it has the type of mind-share you would expect from such a technological giant as this one.In order to get there it has to be presented to people properly and this is where it's headed. Machines are being distributed to other countries literally as we speak, and complete training courses are a part of that.

Nail fashion really allows you to complete your look—not to stop short.You know, it's funny, but today many famous fashion models, movie stars and celebrities – are all basically showcasing incomplete looks.Now don't get me wrong: there are the big fashion shoots where every aspect is catered to (and I know women love that).But as any Style Consultant or Brand Manager will tell you, if you are out in public, you need to represent the complete picture. Historically this wasn't possible. The NILO Nail Fashion Printer changes that.

Imagine if a woman came to an interview and arrived at the appointment completely prepared all the way down to the tips of her nails, perhaps with a tan nail, and a white outline.How would her results differ from not having the complete look?Now, before you answer, think about this: when you get your hair done you cut it in straight lines, right? Why? Because it's more attractive.It's simply more appealing to the human eye because of its symmetry.

What is beauty? Ask a baby.Studies were done with infants to see how they respond to certain pictures of human faces.Interestingly, certain faces would make a baby stare deeply in to the photo.But others, and more to the current point, lacked symmetry, and consistency, making the babies cry.They looked away.That's why when we dress the accessories and items that complete our lines and add to our symmetry are so valuable.It really ties it all together, and people respond better to us when we are put together.


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